Brooks College

Situation:

With roots as a school well known for fashion design and merchandising, Brooks College has evolved over the years to add programs in interior design, graphics, multimedia and more. Having lost its single-program focus, Brooks was seeking to re-establish its positioning and build a reputation as a college of choice for creative people.

Result:

Synergy conducted focus groups, surveyed faculty and students, interviewed academics and administrators. Based on the strengths that emerged, a flexible creative platform was developed to guide all internal and external communications.

A new logo identity system and bold new campaign, "Get Real," leverages the unique Brooks student, edgy attitude and career-focused degree programs to demonstrate what sets this school apart from the competition.