International Academy
of Design & Technology

Situation:

Synergy approached IADT, recognizing the national college’s need to streamline its divergent programs in its recruiting collateral. Other goals included helping raise the school’s profile and entice potential students from a variety of backgrounds, as well as unifying the two-campus Chicago branch with a single campaign.

Result:

Synergy developed a set of cohesive recruiting and admissions materials that introduced original photography to the school while helping to showcase its urban environment. The agency also introduced career sheets as an outcomes-focused admissions tool and a CD-ROM format for the catalog, helping IADT lower its cost-per-enrollment.