Kitchen Academy

Situation:

This contemporary culinary school sought to address an underserved market with its 30-week professional culinary arts diploma program featuring 100% hands-on, in-kitchen instruction, top-notch equipment and a built-in externship. When the school didn’t exist beyond a lifelong dream and some blueprints, Synergy got to work to help ensure its success.

Result:

Pairing research and creativity, Synergy developed the Kitchen Academy logo identity and brand personality to resonate with both prospective students and industry professionals. The resulting high-energy, photo-dominant creative campaign reinforces the school's key points of differentiation and has positioned the school to open its second California campus and plan for nationwide expansion.