Harrington College of Design

Situation:

Two years after its wild success helping this nationally ranked interior design school update its image to match the caliber of its curriculum and creativity of its students, Synergy took on another Harrington challenge. As the school was introducing a new name, new programs and a new location, Synergy recognized the perfect opportunity for the school to strengthen its brand and expand its presence.

Result:

Synergy evolved its original campaign to generate awareness and interest in Harrington’s new digital photography and communication design programs. The firm introduced extended touchpoints that include high school, event and lead-generation marketing, a referral program, and the school’s first-ever brand guidelines. The agency helped Harrington achieve a 45% increase in full-time enrollments over a two-year period.